瑞典麥當(dāng)勞走時尚營銷 兒童餐盒變身Cardboard

    食品伙伴網(wǎng)訊   據(jù)外媒報道，谷歌（Google）用紙版做的虛擬實境（VR）眼鏡Cardboard已漸漸成為一種行銷工具，瑞典麥當(dāng)勞也推出把快樂兒童餐盒子變身為Cardboard的營銷策略。

    據(jù)報道，麥當(dāng)勞的這款VR眼鏡其實和谷歌的Cardboard如出一轍。把麥當(dāng)勞經(jīng)典的快樂兒童餐盒子從紅色的“Happy Meal Box”變成“Happy Goggle”，首先盒子要拆開重新折過，把透鏡塞入盒子，再把手機(jī)放進(jìn)盒子，就是“Happy Goggle”。

    部分原文報道如下：

    The best part of a McDonald's Corp.MCD +0.42% Happy Meal used to come in the box. Now it is the box.

    McDonald's in Sweden has redesigned its iconic red and yellow cardboard boxes to transform into virtual reality headsets. Unfold the box, refold the box, insert a smartphone and voilà： Happy Goggles. McDonald's also developed an immersive video game to be played on the headset.

    原文鏈接：<http://blogs.wsj.com/digits/2016/03/01/mcdonalds-serves-up-happy-meal-with-a-side-of-virtual-reality/>