銷售額下滑嚴重 麥當勞CEO辭職

    食品伙伴網(wǎng)訊  據(jù)外媒報道，由于銷售額下滑至10年來最低點，1月28日全球快餐巨頭麥當勞稱，現(xiàn)任總裁兼首席執(zhí)行官（CEO）唐.湯普森（Don Thompson）將于3月1日正式離職，其他公司高層也有相應(yīng)的調(diào)整。

    據(jù)報道，接替湯普森的是目前該公司的首席品牌官（CBO）史蒂夫.伊斯特布魯克（Steve Easterbrook）。伊斯特布魯克將帶領(lǐng)麥當勞努力提升其市場營銷業(yè)績，創(chuàng)新菜單品項。此前他曾擔(dān)任麥當勞全球業(yè)務(wù)的領(lǐng)導(dǎo)角色，包括麥當勞歐洲總裁。

    部分原文報道如下：

    （Bloomberg） -- McDonald's Corp., the world's largest restaurant chain, will replace Chief Executive Officer Don Thompson with one of his top lieutenants following the company's worst U.S. sales slump in more than a decade.

    Chief Brand Officer Steve Easterbrook will take the reins when Thompson steps down on March 1, the Oak Brook, Illinois-based company said in a statement Wednesday. Easterbrook, currently a senior executive vice president, also will join the board, filling Thompson's vacated seat, the company said. Thompson, 51, had been in the CEO job fewer than three years.

    原文鏈接：<http://www.bloomberg.com/news/articles/2015-01-28/mcdonald-s-names-steve-easterbrook-ceo-as-thompson-steps-down>